Spanish children’s fashion brand Bobo Choses is expanding its Japanese presence with a second store opening in Kyoto within the coming months, following the successful launch of its flagship Tokyo Omotesando location in late 2024. The Barcelona-based brand, known for sustainable fashion using GOTS-certified organic cotton and creative storytelling through design, has resonated strongly with Japanese families who value quality craftsmanship and environmental consciousness.
Tokyo, Japan, 3rd Jul 2025 – Bobo Choses, the internationally acclaimed Spanish children’s fashion brand known for its sustainable, imaginative designs, today announced plans to open its second Japanese retail location in Kyoto within the coming months. This expansion follows the successful launch of the brand’s flagship Omotesando store in Tokyo in late 2024, marking a significant milestone in the company’s Asian market strategy.
From Tokyo Success to Kyoto Expansion
Since opening its first Japanese store in Tokyo’s fashionable Omotesando district in late 2024, Bobo Choses has captured the hearts of Japanese families with its unique blend of creativity, sustainability, and playful design philosophy. The Omotesando location, described as “a new space where imagination comes alive and senses are awakened,” has served as the perfect introduction for Japanese consumers to experience the brand’s distinctive approach to children’s fashion.
“The response from Japanese families has been extraordinary,” said a spokesperson for Bobo Choses Japan. “Parents here deeply appreciate our commitment to sustainable materials and creative storytelling through fashion. Kyoto represents the perfect next step for our Japanese journey.”
Why Kyoto: Where Tradition Meets Innovation
The choice of Kyoto for the second location reflects Bobo Choses’ deep respect for craftsmanship and cultural storytelling – values that resonate strongly with the ancient capital’s heritage. Known for collections that feature “story-driven designs” and sustainable materials including GOTS-certified organic cotton, Bobo Choses sees natural synergy between its creative philosophy and Kyoto’s rich tradition of artisanal excellence.
Kyoto’s growing reputation as a destination for contemporary fashion, combined with its significant family population and appreciation for quality craftsmanship, makes it an ideal market for the brand’s expansion.
Bobo Choses: A Global Phenomenon with Local Appeal
Founded in Barcelona in 2008, Bobo Choses has grown from a local Spanish brand to a global phenomenon, now present in over 49 countries with more than 710 retail partners worldwide. The brand’s main international markets include South Korea, USA, Japan, Sweden, France, and Germany, with Japan representing one of the company’s key Asian growth markets.
The brand’s success stems from its unique approach to children’s fashion:
- Sustainable First: Using GOTS-certified organic cotton and environmentally conscious materials
- Creative Storytelling: Each collection tells a story, encouraging children’s imagination and self-expression
- Quality Craftsmanship: 98% of production occurs in Spain and Portugal, with 80% manufactured within 12 miles of their Barcelona headquarters
- Inclusive Design: Offering collections for babies, children, and adults, allowing families to share the brand experience
Japanese Market Resonance
The brand’s core values deeply connect with Japanese consumers, who have long prioritized craftsmanship, environmental responsibility, and meaningful design. Bobo Choses’ latest SS25 collections exemplify this philosophy through thoughtfully curated themes like their baby collection’s celebration of pure “JOY,” reflecting Japan’s cultural appreciation for finding profound beauty and meaning in life’s simple, authentic moments.
The upcoming Kyoto store will feature the brand’s full range, including:
- Children’s collections (0-12 years)
- Adult lounge wear and fashion pieces
- Seasonal collections and limited editions
Strategic Expansion Timeline
The Kyoto store opening is part of Bobo Choses’ broader Asian expansion strategy. The brand has already established successful operations in South Korea with four mono shops in Seoul, and Japan represents the next major growth market in the region.
“Japan has always been a dream market for us,” noted company leadership. “The appreciation for craftsmanship, attention to detail, and respect for sustainable practices makes Japanese families ideal partners for our brand journey.”
Economic Impact and Local Partnerships
The Kyoto expansion represents not just retail growth but also cultural exchange. Bobo Choses plans to work with local partners to ensure the store reflects both the brand’s creative spirit and Kyoto’s unique aesthetic sensibilities.
The new location will create local employment opportunities and contribute to Kyoto’s growing reputation as a destination for international premium children’s fashion brands.
Store Experience and Community Engagement
Following the successful model established in Tokyo’s Omotesando location, the Kyoto store will offer:
- Immersive brand experience allowing customers to “let imagination flow”
- Seasonal collection showcases
- Family-friendly environment encouraging exploration and play
- Special opening promotions and community events
The store is designed to be more than a retail space – it serves as a community hub where families can experience the brand’s creative philosophy firsthand.
Future Growth Plans
The Kyoto opening represents just the beginning of Bobo Choses’ expanded Japanese presence. Company leadership hints at additional opportunities in other major Japanese cities, contingent on the success of the current expansion.
“We’re committed to growing thoughtfully in Japan,” explained brand representatives. “Each new location must feel authentic to both our brand values and the local community we’re joining.”
Media Contact
Organization: BOBO CHOSES JAPAN K.K
Contact Person: Hiroshi Makino
Website: https://bobochoses.co.jp/
Email: Send Email
City: Tokyo
Country:Japan
Release id:30163
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