Amolen Unveils New Brand Identity:A New Chapter for Creative Expression
United States, 20th Nov 2025, – Amolen today announces the official launch of its new brand identity, marking a major milestone as the company enters its eighth anniversary. The refreshed identity includes a redesigned logo, an expanded color system, an upgraded mascot Amo, and a new brand statement—“Your Colors, Your Character.” Together, these elements reflect Amolen’s long-term commitment to creators worldwide: color is not just material, but personality.
The updated logo introduces a heart symbol—representing the intention, emotion, and individuality that creators infuse into every print. The expanded color system expresses Amolen’s belief that color is a language of its own, offering broader tonal depth, higher expressiveness, and more creative freedom.
Zhenggang Li, Founder of Amo...
