Brandon Hilleary Shares a Practical View on Server-Side Tracking and First-Party Data
Rocklin, California, 20th December 2025, ZEX PR WIRE, As digital advertising platforms evolve and privacy rules tighten, ecommerce brands face a growing gap between their marketing activity and what they can confidently measure. Brandon Hilleary, a digital marketing strategist and ecommerce growth consultant, works with brands in the $2 million to $50 million revenue range to bridge that gap using server-side tracking and first-party data.
Server-side tracking has become essential in environments where browser-based pixels are increasingly unreliable. Legacy tracking methods struggle with blocked cookies, inconsistent event firing, and patchy attribution across devices. Hilleary’s approach helps brands bypass those surface-level issues by moving event capture from browsers to servers. Thi...
