E-cigarette Market Poised for Remarkable Growth, Projected to Double Revenue by 2027
Regulatory Approvals and Marketing Efforts Propel E-cigarette Market
The global e-cigarette market, valued at around US $25 billion in 2021, shows no signs of slowing down and is projected to experience exponential growth during the forecast period from 2022 to 2027. A key driving force behind this growth is the increasing marketing efforts and regulatory approvals for Electronic Nicotine Delivery System (ENDS) products. Over the past few years, e-cigarettes have gained popularity among both adult and youth populations. The marketing of ENDS products, however, initially lacked approval from regulatory bodies. In a pivotal development, the US FDA authorized the marketing of ENDS products through the Premarket Tobacco Product Application (PMTA) pathway in 2021. This regulatory step marked a...