Happibara Launches Web3 Lifestyle Brand Focused on Community, Merchandise, and Phygital Experiences
Happibara is a Web3 lifestyle brand inspired by the capybara and built around community, cozy merchandise, and real-world experiences. From digital collectibles to cafés and on-chain staking, Happibara is creating a calmer way to enjoy crypto.
Malaysia, 23rd Jan 2026 — Happibara, a Web3-based lifestyle brand inspired by the capybara, announced its official launch, introducing a community-driven project that combines digital collectibles, merchandise, and real-world experiences.
Founded in August 2025, Happibara aims to position itself beyond traditional profile picture (PFP) projects by developing a lifestyle-focused ecosystem centered on community engagement and offline expansion. The brand’s visual identity is inspired by the capybara, often associated with calmness and a relaxed demea...
